How Do You Choose a SEO or Social Media Marketing Firm?
Choosing the right Search Engine Optimization (SEO) and Social Media Marketing (SMM) firm for your needs can
be a scary undertaking. Guarantees in this industry are often fraudulent and misleading, so how do you know
your money is going into the right hands? Choose a seasoned SEO expert with an original, well-tested approach
that can be tweaked to suit your personal website-ranking needs.
The following article answers this $64,000 question: “How do you know which firm will do the best job of
getting your site to rank higher than your competitor’s?”
They understand the value of quality copywriting.
Many competing SEO firms greatly underestimate the importance of text in boosting your web pages’ ranking.
CWP is constantly striving to better understand the algorithm Google uses to rank websites (Google Page Rank).
The method Google uses to collect what it finds on the internet before it can then decide which web sites are
more important than others is to use a robot or “spider” to index every page it can find. One of the most
important ways to please the Googlebot is to prove that you are truly selling what you claim to be selling, and
proving this requires quality copy on your site. Googlebot only sees code, not graphics, and therefore text
always wins—even if it’s just garbage loaded with keywords. But our goal is to include lots of keyword-rich copy
that consumers find credible, informative, and entertaining enough to keep reading. The longer someone stays
on your site, the more likely they are to choose your product or service.
In addition, basic SEO 101 will teach you that the first line of text you use—the first words that come out of
your websites’ mouth—equal the single keyword phrase that you want to be found under in Google. So the last
phrase you want to start with is “Welcome to my website.”
Google is not the be-all end-all of SEO.
An excellent SEO firm will constantly strive to think ahead of the c