May 14, 2021
Marketing Agency vs. Marketing Consultant: Which is
Better for Project Managers?
May 14, 2021
Jaron Soh is Co-founder and COO at Traktion, the platform that makes hiring for growth
simpler, agile, and more profitable for businesses.
According to a recent survey by The Digital Project Manager, the two biggest project
management challenges of 2020 can be neatly summarised as people problems and project
If that sounds a little vague, let’s get specific. 27% of those surveyed experienced challenges
with their project stakeholders (i.e. people), while 24% encountered challenges with budgets
and deadlines (you guessed it, project).
Thinking about this within the context of a marketing project, it’s easy to get distracted by
those project-related concerns, wondering: “How do I deliver this on time and on budget?”
Well, here’s the thing… In my experience, you’re asking yourself the wrong question.
When it comes to marketing, don’t focus solely on the “how”; make sure you look at the
There’s a people problem to overcome. Ask who you should use to help deliver your
marketing project on time and on budget; a solo marketing consultant, or a full-blown
marketing agency? To answer that, you need to understand how they differ from one another,
and the scenarios in which to use them.
In this Process Street post, we help you do just that. Here we explore:
Ready? Let’s dive in.
Agency vs. consultant: Spot the difference (pros & cons)
While it’s true that there’s some overlap between marketing agencies and solo marketing
consultants, you can broadly distinguish them in the following way:
The best consultants are usually T-shaped. That is, they’re a marketing generalist with a deep
focus on a particular area of expertise, such as branding, SEO, PPC, social media, etc.
The pros of working with a consultant are that they’re flexible, up-to-speed with
trends, have good brand awareness, and excel in devising effective h