Indian Leather Development Programme
Guidelines for sub-scheme Support to Artisan: (Outlay Rs. 40.00 crores)
XI Plan period
There are various leather clusters in India, which make traditional
footwear, toys and other leather items, rich in embroidery and need to be
promoted at various forums. These clusters are an integral part of Indian
economy and have potential for generating local employment and export.
The ethnic clusters and footwear producers need support for improvising
their designs as per the changing trends in fashion and marketing support.
This component under the ILDP scheme would provide necessary design
and product development support and market linkages for the better
positioning of the ethnic products to ensure better return to the artisans.
• Provide livelihood support to the artisan involved in traditional artisan
activity involving leather.
Increase the income of such artisans
Introducing design development and product diversification to make
their products more competitive qualitatively and cost-wise in the
domestic and international market.
• Capacity building and training of such artisans to help them keep
pace with the changing fashion trend and latest technology
• Providing Marketing support to these artisans
• Encouraging formation of Self Help Groups (SHGs)
• Creating awareness in artisan about micro-finance system, savings
schemes, credit facilities from banking institutions etc.
Basic Approach and Methodology
• Following a cluster based approach to identify clusters of artisans
needing support to survive the traditional art involving leather
• A base line survey of the clusters so identified for support - giving
details of no. of artisans per clusters , their problems and areas that
• Enroll required number of NGOs and other agencies for identifying
such clusters and providing support to artisans
• Select appropriate target group
• Set a clear target in both physical and financia