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Link popularity and link relevancy are the two primary factors in the way that most search engines determine
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Blogging, Link Spamming, And White Hat SEO
By Chuck Crawford
If you are the one that maintains the company blog, you know that your comments get jammed with
cheap spam. Which is not a big deal if you use Akismet. But still, it is a little irritating to see all the auto
generated comments in your spam filters when you log in.
What’s worse is that I actually stop and check out a few of these links from time to time. Because they
are not all porn and pharmacy sites. No sir, many of them are small businesses trying to promote their
website. Mortgage companies, real estate agents, lawyers and retail companies. In other words,
regular companies just like you and me.
Spamming a million blogs with cheap software every day in the hopes of getting a few backlinks.
Probably based on a shallow promise from a really long and really convincing sales letter. Or even a
recommendation from a colleague.
Sad.
Because what they don’t know is that it’s really more likely that using these software programs and
automated SEO sites is hurting them more than it is helping them. Because it is blasting their links willy
nilly all over the internet without any concern where they are going.
think about it for a minute. Do you want your law firm linked to adult blogs? Or Hate blogs? For that
matter, do you want your site linked to other websites that are not even remotely related to you or your
business?
I know, some of you are actually saying, “yes, I do want links. Thank you very much. We really, really
need traffic and we don’t care where it comes from…”
But you should care. Because inappropriate bac