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Cosmetics Industry Overview
By Sarah J Barton
Cosmetics have been around in one shape or form for many years, the earliest documented use of
cosmetics is around 4000BC way back in ancient Egypt days where eye decoration and scents
became common place. From then to now, very little has changed in the use of cosmetics, they are still
used to contour and highlight the skin and features and to mask any body odour, although odour
issues are not as big an issue now as it was back in those days.
The word "Cosmetics" is a rather broad term targeted towards many market sectors, its dictionary
definition is;
A powder, lotion, lipstick, rouge, or other preparation for beautifying the face, skin, hair, nails, etc.
Cosmetics, superficial measures to make something appear better, more attractive, or more
impressive:
A sub category of "Cosmetics" is "Makeup" this encompasses most modern day beauty products and
is targeted to Facial cosmetics such as Eye Shadow, Lipstick, Mascara etc.
Today's Cosmetic market place is a huge global economy worth approximately $40 billion, mostly
generated in the western countries but it is ever expanding into other global markets and these
expand. One of the best known and oldest cosmetic providers is L'Oreal. L'Oreal first started in 1909
specializing in hair colouring products in France, this grew rather rapidly and eventually caught the eye
of some now established cosmetics companies in the USA. The year 1910 was when the likes of Max
Factor, Elizabeth Arden and Helena Rubinstein began their global domination of this now lucrative
market. These companies were not jo