Artificial Intelligence (AI) in Marketing
Market – Industry Analysis & Forecast
(2019-2027) _ by Type, Application,
Function, and Geography.
Artificial Intelligence (AI) in Marketing Market was valued at USD
5.32 Billion in 2019 and is likely to reach USD 35.10 Billion by 2027,
at a CAGR of 26.61% .The base year considered for the study is
2017, and the forecast period is between 2018 and 2026.
The report includes the analysis of impact of COVID-19 lock-down
on the revenue of market leaders, followers, and disrupters. Since lock
down was implemented differently in different regions and countries,
impact of same is also different by regions and segments. The report
has covered the current short term and long term impact on the
market, same will help decision makers to prepare the outline for
short term and long term strategies for companies by region.
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Global AI in Marketing Market Drivers
The growth of the Artificial Intelligence (AI) in Marketing Market is
driven by factors such as increasing demand of the digital
computation power, data technology, digitization of the industry,
cloud based services, and advanced algorithms.
Artificial Intelligence marketing techniques increase the efficiency of
marketing budget and are more effective than traditional tactics. Early
adopters like NVIDIA, Intel, Amazon, IBM, Microsoft, have shown
how AI in marketing makes them more efficient, productive and
effective by simplifying, accelerating and scaling marketing
initiatives while removing many complexities inherent in marketing
AI in marketing market are used to understand customer behavior,
individual personalization, and conversational marketing,
advertisement, social media image recognition , data filtering and
AI has become increasingly important not only to marketers but to
organizations as a whole in order to stay ahead in today’s dynamic
market landscape. According to a recent MIT globa