EMPLOYEE LOYALTY
March 31, 2008
Objective
To understand perceptions and attitudes of Middle Eastern employees regarding their career, the
work they do and the organization they work for.
The findings will be used to analyse what this means for employers at large and compare levels of
satisfaction with the employment market across countries in the region.
Project Background
“An organization bound by love is more powerful than one bound by fear” Herb Kelleher, CEO,
Southwest Airlines.
With the economy improving, and more opportunities opening up, the temptation to transition to
new opportunities could become strong. What safety nets do organizations have in place to
prevent workers from straying?
Keeping the lines of communication open and promoting a culture of mutual respect and loyalty
could be the glue that reduces turnover and helps keeps the workforce in place.
Employee loyalty is a measure of the well being of the job market and hence the economic condition
within a country.
If employees are happy with their work environment, it will in turn affect their loyalty & productivity.
This will translate into stability, productivity & economic growth for the organization and the country
as a whole.
This information is useful for professionals, organizations, business people, recruitment
consultants/agencies and the general public
Executive Summary
Post war Lebanon & developing nation Pakistan came out really strongly as places where the
employment market is now at its peak. Good scores on categories such as professional working
environment, good management, scope of career recognition & enhancement, infrastructure and
job security to name a few… mean that these countries should be closely watched as employee
satisfaction is linked to a boom in the economy.
Pakistan reported the highest loyalty & long term retention rates.
KSA achieved the lowest scores on many of the above factors. This indicates its attractiveness as
a job market may be waning.
Bahrain showed substantially lower satisfaction & loya