Optimizing Your Facebook Business Page

The main objective of creating a Facebook business page is to stimulate engagement and get more web traffic and sales. Therefore, it is important to make it more personal, relatable, and interesting for your target audience.

Learn and use some Facebook page optimization techniques to improve user experience and your page visibility, which are both crucial to your online success. https://advdms.com/blog/optimizing-your-facebook-business-page

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Facebook Page Business Facebook Business Page Facebook Page Optimize Optimize post

About ADMS

Advanced Digital Media

Facebook Page Business Facebook Business Page Facebook Page Optimize Optimize post

Optimizing Your
Facebook Business
Page
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Social media, as a
whole, is now one of
the best marketing
platforms for all types
of businesses. While
other marketing
strategies are costly,
this one is free and
may bring you higher
profits!
A Facebook business
page, when optimized
properly using white
hat SEO, can maximize
conversions. It can
become your second
home page for your
business online.
You want to keep your
Facebook page
interesting to increase
brand awareness and
your customer base. No
one wants to see all
images or all text on your
Facebook page, so mix
them up. See some of the
best Facebook page
optimization tips below:
1. Select the Right
Name
It’s very important to
have the right name for
your Facebook page.
The first few words on
your Facebook page
title are the most
significant for Google.
Stuffing the title with
generic keywords will
not work, and you can
be penalized. Choose a
name that best
represents your
business and shows its
personality. It’s best to
use or include your
brand name.
2. Pay Attention to the
About Us Section
People checking your
Facebook business page
will want to know more
about your company. They
are after the products and
services you offer, your
location, contact number,
business hours, and more.
The About Us section is the
best place to emphasize
this information.
Similarly, you should
create a meta description,
not exceeding 160
characters, to be used as 
a snippet. This will help
your Facebook page rank
in SERPs.
Also, pick the right
category for your
business. Are you an
organization or
institution? Do you
offer products and
services? Are you a
public figure? These are
just some of the options
to choose from when
selecting a category.
3. Optimize Your Posts
or Updates
The first few characters of
your Facebook post serve
as the meta tags in
SERPs. Facebook page
optimization should
include the posting of
relevant content, photos,
links, or a combination of
these.
Here are three different
ways you can post a status to
your Facebook page.
1. Status update with a link:
When you type in a URL on
your timeline, Facebook will
pull in available images and
headlines from the linked
page. The URL text, images,
and title will all become a
clickable link. Make it more
interesting by adding a little
context or a question to
stimulate engagement.
2. Facebook photo, with
link in caption: This
strategy is more effective
in catching people’s
attention. Add a link to
the status with a short
blurb or description. You
can also repurpose your
pinned images on
Pinterest here!
3. Text-only status
updates: There are still
people that prefer a text-
only status update. This
type of posting is almost
always informative.
Test each one and see
which will get you the best
results in driving traffic to
your website.
You also have to keep your
posts relevant and fresh. If
not, you won’t guide or
entice visitors to buy your
products or book your
services. If there isn’t
anything on your page that
is interesting, return visits
are nearly impossible.
4. Use Facebook’s New
Features
Facebook is constantly
updating its tools and
features, which makes
running a business page
easier. To keep your
Facebook page well-
optimized for SEO, be
sure that you keep an eye
out for any new features
and use them. 
One of the best examples
is the Call to Action
button on a Facebook
page. This allows
consumers to interact
with you easily. 
Contact Us
Contact Us
Sign Up
Book Now
Shop Now
Use App
Watch Video
Play Game
There are 7 types of actions
to choose from. Choose one
that is the most appropriate
for your business:
5. Add Keywords to
Your Facebook Page
Strategically
The use of optimized
keywords remains
crucial in social media
posting. Place your
targeted keywords in the
most important parts of
your Facebook page.
Include them in the
About Us section, page
title, and URL (if
possible) to make them
visible on the front page
and in search results.
Still, remember not to
overdo it. Mention them
naturally in the proper
context.
Facebook page
optimization takes time,
and the businesses that
win are the ones willing to
invest in understanding
how their audience
navigates the Internet.
With the help of our social
media experts, you can
relax while watching the
growth of your business
Facebook page. Contact us
today for a consultation.
info@advdms.com
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