Corporate Sustainability for Human Resource Leaders
Will Marre, acclaimed leadership speaker and expert, will speak at the upcoming National
Human Resource Event. By challenging leaders to embrace a new business model that focuses on
quality rather than quantity and embraces a talent force rather than a workforce, Marre hopes to
help ignite cultures of sustainable innovation and corporate sustainability.
San Diego, CA (PRWEB) March 3, 2010 -- Will Marre, CEO of Realeadership Alliance and author of Save the
World and Still Be Home For Dinner (Capital Books), will be the keynote speaker at the upcoming National
Human Resource Association event on March 9, 2010. Titled “Talent on Fire: Igniting a Culture of Sustainable
Innovation,” Marre will inspire and empower HR leaders to move beyond corporate social responsibility to
corporate sustainability by becoming a driving force in sparking their talent to new levels of energy, optimism,
and innovation through new business models, innovation processes and leadership thinking.
According to Marre, the way we define productivity is rapidly changing. We are moving from measuring the
quantity of what we produce to examining the value of what we create. This is happening because the current
way we measure productivity is obsolete. Marre contends that the huge productivity gains of the past ten years
are “fake.” He asserts, “Just dividing our GDP by the number of people employed doesn’t give us any insight as
to the human value of what we are producing. Producing more cigarettes because of automation or increasing the
number of divorces a lawyer can process due to overwork tells us nothing about the quality of our future life.”
Furthermore, Marre asserts that the value of work has fundamentally changed in the past 20 years. Whereas
workers used to be rewarded for being reliable, following rules and putting in time, today the world is looking for
more. Innovation that benefits humanity and creates a more sustainable future is what is increasingly valued.