Travel Bargains As Holiday Companies Fight For Market Share
England, Scotland, Ireland and Wales are key markets for Europe's holiday resorts in countries like Spain, Greece, Cyprus and Portugal, but new
figures have shown that flights were down 11 per cent last year and and things could get worse before getting better for the travel industry if the
economy doesn't pick up speed soon.
And with a declining market, the only way for Britain's big travel companies to stop their own holiday sales dropping is to take a bigger share of what
market their is - and Thomson Holidays have been doing just that according to leading independent travel analysts.
The three dominant companies in the British market for overseas holidays are Thomson, Thomas Cook, and Expedia, with Expedia having led the
pack in recent years.
But now Thomson have overtaken Expedia as Britain's favourite travel site, and with hundreds of travel agents selling their products up and down the
country they are one of the few companies who have been successful in both the traditional retail and modern technology sectors in reaching the
Attracting holidaymakers to Thomson's internet site has been videos of destinations, allowing people who haven't visited a place they are considering
to get some idea of what to expect, and giving them the confidence to make a holidays booking. Add to that that they have been offering
accommodation only - expedia's strength - and perhaps it's no surprise that they have become the UK's top travel site.
Typical of the areas that Thomson cover and is popular with holidaymakers is Majorca.
Usually when people think of Majorca, they think about beautiful white sand beaches, crystal blue waters and a tropical drink in one hand. While the
ideal 'perfect holiday' is great for those who daydream about it, families with children often look for theme parks and excitement. Majorca doesn't
disappoint families with children either, and perhaps explains why Majorca is the number one holiday island for British tourists.