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Email Marketing And Paying Recipients To Read
By Scott Lindsay
Email marketing has taken on a whole new dimension with the growing use of paid email programs.
The positive dynamic for business owners is that you are essentially guaranteed that not only will the
recipient read the email advertisement they will also visit your site.
How does this miracle in modern cyberspace take place?
Let’s start at the beginning and take you through four primary steps.
1) You have a website you want to promote and you want access to as many email recipients as
possible.
2) You work with a paid email service to have your email sent to thousands of recipients.
3) The service sends your email advertising to clients. I use the word clients because these recipients
have signed up to be paid to read emails (more on this later).
4) When the email is confirmed as read the recipient is credited with a few cents AND they are taken
to your website. This should be a landing page where they can sign up for a membership or newsletter.
What’s the catch? Well, paid email companies will need a commission for each sign up. In turn they
reward their paid email subscribers with a portion of the proceeds. If they don’t sign up they still receive
a few pennies.
Paid email is a close cousin to paid surveys. In fact many survey companies will also offer email
payments when read.
The way these companies keep their members is to place a minimum amount you must earn before
you can withdraw funds. If the member simply reads emails it can take months for them to be able to
access t