Search Engine Marketing
By Rob Wallace
Developer of the Google Dynamic Search Engine Tool
(970) 314-7993 C: (970) 260-4499
Back Links are vital to your website’s promotion
It is no secret that links are one of the largest keys to achieving a high ranking in the search engines.
There is a lot of debate about what the best links are, how to get links, what links are not worth the effort
and much more. Knowing what to believe and what not to believe can be a bit overwhelming and very
confusing, this is why I achieve balance for your website and make the best decisions as a vital part of my
service to you.
There are several factors that influence the value of a link.
1- Internal or Back linking balance – It is crucial that your internal linking be done correctly. Your
navigation and internal links and the number of your internal, (hyperlinks,) must exceed those of your
competition. The DOT, dynamic search engine optimization tool, takes care of that for you without you
having to change your existing website.
2- Follow or No Follow Links? – There is no question that a link that is followed by Google is more
valuable. That does not mean that a no-follow link is not valuable. Remember, not all links are for ranking,
but for sales and traffic purposes as well. If a link will not help you in the rankings, but will bring in
valuable traffic and possibly lead to a sale, then that link should also be obtained.
3- Quality or Quantity? – This may seem obvious that 200 PR0 backlinks are looked upon by Google as
meaningless. I can buy 500 PR0 to PR1 backlinks for you and you might think that a large quantity of
back links will increase your PageRank, (PageRank is abbreviated “PR” rated on a 1-10 scale.) If your
competition has 1500 backlinks and you have 800, you will obtain a higher PageRank from Google if your
competitors back links are weak. Weak means PR1 – PR2’s from no-follow blogs. If these back links, no
matter what value, are not content relevant, they are worthless.
You can find out w