Customers Win in the U.S. Bank 'Get Ahead in
U.S. Bank helps contest winners Get Ahead in 2010 by Awarding $36,000 in Prizes
May 25, 2010 01:24 PM Eastern Daylight Time
MINNEAPOLIS--(EON: Enhanced Online News)--U.S. Bank has awarded customers $36,000 in prizes as part
of the U.S. Bank Get Ahead in 2010 promotion.
Small business and consumer U.S. Bank Visa credit and check cardholders had a chance to win up to $10,000
every time they used their eligible card during the promotion, which ran from Jan. 15, 2010 through Feb. 28, 2010.
Two customers won a $10,000 grand prize. Two other customers won a $5,000 Get Ahead in 2010 prize by using
social media to encourage votes on their story telling on how this prize would help them get ahead in 2010. Twelve
customers won a $500 prize in the weekly drawing.
The $10,000 prize winners are: Brian Elliott in Yamhill, Ore. and Vineyards Pilot Car/Escort Service LLC, in
Cardholders registered their eligible card by visiting the promotion website, allowing for chances to win a randomly-
drawn $10,000 prize or a $500 weekly prize. Then every time they used their card, they earned an entry into the
sweepstakes. Two sets of prizes were awarded – one for small business and one for consumer cardholders.
“The Get Ahead in 2010 promotion was extremely popular with cardholders,” said Cliff Cook, chief marketing
officer for U.S. Bank Retail Payment Solutions. “The social media component of this promotion proved to be very
viral in that it created excitement and gave us an opportunity to reach customers in a new way. We are very pleased
with the results and are proud to help all of our winners Get Ahead in 2010!”
Cardholders also had the opportunity to earn $5,000 by submitting a story on how they would use $5,000 to Get
Ahead in 2010. They went on to share their story with friends via Facebook, LinkedIn, Twitter or email and
encouraged them to visit the promotion website to vote for their story. The two stories with the most e