Never Fall for the Popular Misconceptions About Google PageRank

Google PageRank tells how important a website or a landing page is compared to other pages. It is one of the most important factors used to determine the ranking in a search engine results page. Understanding PageRank, how it works, and how to optimize for it can help get your business to get more visibility online. Read on to learn more. https://advdms.com/blog/never-fall-for-the-popular-misconceptions-about-google-pagerank/

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Never Fall for the Popular
Misconceptions About
Google PageRank
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
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PageRank is the one element that has
allowed Google to become the biggest
and most effective search engine on
the entire planet. Of course, the
original Google PageRank existed in
a different form than the one used
now. Understanding PageRank
history matters because it can help
today’s marketers understand the
importance of mastering the newest
tools that enable one to measure their
own websites’s ranking.
Larry Page and Sergey Brin,
created the concept of PageRank in
1996. Two years later, they created
the first prototype of what would
become Google’s driving force for
determining search results.
PageRank was the tool that could
measure each web page’s value. It
would assign each page a score
between 0 and 10, using incoming
links.
PageRank’s creators reasoned that
an incoming link was the
equivalent of an endorsement. If a
page received a link from a source
rated higher than itself, Google
would assign the lower ranking
page a higher score. Incoming
links are still relevant today with
respect to the score that Google
assigns a web page.
Misconceptions About
PageRank in SEO
There are a lot of people, even
marketers, who hold the opinion
that PageRank may be a metric that
is too old to carry weight. True, it
faded from public access in 2016,
but there is something extremely
important to consider.
PageRank was the cornerstone of
the entire Google ranking system.
Google designed it to help users
find the most relevant
information possible. By every
account, nothing has changed in
Google’s original mission.
There is a misconception that Google
does not give PageRank much weight
because they stopped updating it. The
thing to remember is that just
because something is no longer
publicly available does not mean that
it is not still in use. PageRank has not
lost its value. Google PageRank has
always been closely tied to linking.
Relevant inbound and outbound links
will always be a major player in how
well a website ranks.
Perhaps the biggest misconception
is that marketers cannot influence
their Google PageRank score. The
truth is marketers can do a lot to
boost their own PageRank scores.
Google has evolved a great deal
along with the factors that help
determine how websites rank.
How to get a higher Google page
rank?
1. A good way to help boost rank
scores is to link to high-quality
sites. Just make sure that your link
is a valid one. Be careful not to send
too many links to the same site.
Linking to too many sites with less
link juice than yours can cause
Google to ding your site.
2. Link to relevant blogs, articles,
and websites. This type of linking
can help establish you as an expert in
your field. People will view your
information as more valuable.
3. Write content that is unique
and substantive for your website.
Google will always favor those sites
with the most relevant content.
Relevant content should also be
highly informative so that it can
ignite visitor interest.
4. Always keep your focus on
keywords and their usage.
While keywords are not quite the
major ranking factor they used to
be, they are still important in
helping establish what your site is
all about.
5. A strong social media
footprint is always prudent.
Twitter, Facebook, and Instagram
are among the most influential
social media platforms. Social
media campaigns can help boost
favorable search results and
increase the website’s authority.
6. Since Google prefers site
owners to put dates on their
posts, it makes sense to keep
writing fresh content. People
look at dates on articles and blogs.
The more recent the date, the
greater the likelihood they will
click on the content.
Pay Close Attention to These
Important Ranking Factors
There is a long list of ranking factors to
consider. We can share several. Google
PageRank algorithms are constantly
changing to keep everyone guessing
and honest. These days, it is far more
difficult to game the system. Google
always keeps the user experience
foremost in mind. Here are several of
the most important ranking factors to
keep in mind:
Always optimize content for search.
Good SEO makes it easier for visitors
to find your website in a crowd. It can
also establish your site as a source of
authority. Sites that are not mobile-
friendly simply cannot compete.
People search for products and
services on their mobile devices and
they search on the move. Google
holds accountable those sites that are
not mobile-friendly.
Your website should be accessible
while offering a secure environment.
A domain and URL’s age are also
critical for establishing SEO page
rank. Technical SEO is another
important factor. Marketers should
do everything they can to make it easy
for search engine spiders to crawl and
index data. Social signals include
website visibility, likes, and shares.
Social signals can play a pivotal role in
SEO page rank as well.
Staying abreast of all the changes can
be a huge challenge for marketers and
website owners. This is why it makes
sense to turn to the experts for help.
Advanced Digital Media Services
offers premier SEO services. We can
remove the SEO guesswork and
provide companies with a road map
to gaining higher Google page rank
scores!
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