E-Commerce Business Ethics Case Studies
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In this first case you are introduced to E-Kin. You'll explore ethical decision making and current
issues in e-commerce as you follow the developments of E-Kin -- a company started by college
students. As E-Kin grows and delves into the world of e-commerce, the founders and executives
encounter some tough decision making.
To begin working on this case, review the following sections:
• Company Background
• Employee Biographies
• Case Scenario
Next, review the Case Questions. Your instructor will assign you to one or more questions.
Your instructor will also let you know how to submit your work.
The History of E-Kin – "We did it"
A few years ago three Place University graduate business students, Slim Pickens, Jennifer
Valley, and Ken E. Sellit were sharing laughs at a local restaurant. E-Kin was born after Slim
spilled coffee down the front of his cool Bob Marley tee shirt and Jennifer said, "Don’t worry
'bout a thing. Every little thing's going to be alright. I'll make a better shirt for you". Once Slim
and Ken saw the quality of Jennifer's work, they all sat down together to talk business. E-Kin
started in the basement of Slim's house. They specialized in Place University tee shirts. Slim,
Jennifer, and Ken sold the tee shirts at school games, and made enough to pay for their tuition.
Sales picked up when E-Kin expanded production into sweatshirts, caps, school flags, etc.
Maria Whinner was hired to do customer service and distribution to help handle the load. During
that summer E-kin rented retail space close to Place University. Business really took off and E-
kin hired a CIO, Cam Crawford, a CFO, Won Dour Trump and a Purchasing Director, Eric
Zachary "EZ" Cash. Seeing the handwriting on the wall, E-kin solicited venture capital to move
the business to the next level. A few months ago, they hired a consultant, Noah Tahle, fro