Basic SEO practices for newbies
The thing to remember is that SEO isn't a magic bullet. It's important, but
no one knows the exact algorithms the SEs use, and each one is different
so all you can do is optimize the best you can. There happens to be a few
things that you should just always do whenever you make a new website.
Don't stress over every little thing, just make sure you are doing it, this
should just become kind of automatic for you.
Make sure you fill in your meta tags with a good title, description, and the
right keywords. I personally don't think the keywords meta-tag is nearly
as important as everyone else on here does, but it gives me a way to
organize my keywords list for me to reference. When you start having
many different websites, it's good to include whatever notes to yourself
you can. When you come back to work on an older site you might not
remember eveything you were thinking before. The metatags help you
remember your site info as much as it helps the SE figure it out. A good
rule of thumb is that anything that won't hurt you for SEO and might help,
you should use and use correctly. Definately use the title meta-tag, try to
include keywords in the title. Definately use the description meta-tag,
google will normally use this for the summary it displays in the listing. It
isn't used for indexing so write it for humans, this is what gets people to
click on your link when they see it in the SERP. Don't use the same
metatags for every page on your site. Take the time to make them be
specific to each page.
Create good content. Make sure you have some decent content. Content is
what the internet was invented for. If you have unique and quality content,
then all the seo and backlinking you're doing is just to get the ball rolling.
Give them what they want, show them where it is, and they'll start
coming. If it's good enough then it'll eventually start building on its own
naturally because people like what they found. That's the idea anyway. So