Chiropractic Consumer Study: Full Report
52,000 Interviews…
13.5% were Chiropractic Patients.
Who are they?
Who is the most likely CONSUMER to be open to the benefits of
Chiropractic medicine?
Where do they live?
How do they live?
What media do they use?
How can Chiropractors reach these "most-likely" prospects?
1 Copyright InstantAdExpert, Inc. 2007, 2008. www.InstantAdExpertAdvertising.com. Data sources: Claritas Inc., a
Nielsen Company, Copyright 2008; Mediamark Research Inc. (MRI), Copyright 2008. Not for redistribution of any
kind.
Introduction: Finding New Patients.
What Works?
This report was assembled to help Chiropractors better understand who it is today that are
the most likely to become Chiropractic patients tomorrow.
By deeply understanding "who" current Chiropractic patients are by way of income, age,
education, lifestyle, etc. we can help you to find others in your market area who share
many of those same traits in common with those patients and may prove then more likely
than the average consumer to also be open to your services.
Now, more than ever, Chiropractors are finding themselves selling services in an
increasingly "retail" environment. The "old" methods of building a practice have been
severely impacted by workers compensation reform, personal insurance industry changes
and other market pressures including less disposable income which impacts the self-pay
patients negatively.
The research contained herein paints a highly detailed picture of the Top-10 Consumer
Types that are most likely to use Chiropractic services based on interviews with more than
52,000 American adults and spanning more than four years.*
Project Goals: Profiling today's actual chiropractic patients in order to
effectively find new patients with similar needs, lifestyles and values.
Who are the best "new chiropractic patient prospects" for your local marketing efforts?
Who are the consumers, in your local market, that you most want to reach?
What are they like?
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