Accenture Study Finds Globalization and New Technolog
Driving Companies to Seek New Business Models to Incre
Efficiency, Competitiveness, Agility and Growth
January 26, 2010 12:03 PM Eastern Time
DAVOS, Switzerland--(EON: Enhanced Online News)--A combination of intensified globalization brought on by recent turbulence
economy and the acceleration of new information technologies is driving companies and governments to look for new business mod
increased demands for efficiency, competitiveness, short-term agility and long-term growth. This is one of the key findings of a study
by Accenture (NYSE: ACN) at the World Economic Forum.
According to the study, based on a survey of more than 400 business leaders globally as well as a year-long field analysis of busines
developments, such maturing technologies as cloud computing, mobile communications and collaborative computing will offer comp
wiring” required to compete in a multi-polar world, one in which emerging markets are challenging the traditional strengths of more
Throughout the global economic crisis, emerging markets have demonstrated resiliency and weathered the storm as well as – if not
mature markets due to strong local growth, highly competitive cost structures and an ability to serve customers at low price points.
not been lost on the executives polled by Accenture: 88 percent conceded that their companies have not done enough to develop ef
responses to the new disruptive business environment.
When asked which factors will have the most significant impact on their business over the next five years, 41 percent of the executiv
would be the growth in size and reach of new players in emerging markets, followed by an increase in IT capabilities (35 percent) a
economic growth in developed markets (27 percent). Respondents also said that the most significant challenges raised by future dev
information technology would be managing complex networks of suppliers, business partners and customers (37 percent), followed
proprietary information and data