SURVEY: ONLY ABOUT HALF OF CONSUMERS WHO SHOULD USE PREPAID PHONES ARE
DOING SO TODAY, WITH “MYTHS AND LACK OF KNOWLEDGE” BLOCKING WIDER
New Millennium Research Council Data Explores Impact of 10 Myths About Prepaid Phone
Service; New Findings Come as Consumer Reports, TRAC Urge More Consumers to Consider
Prepaid Amidst Recession Pressures on Family Budgets.
WASHINGTON, D.C.///December 4, 2008///While 29 million U.S. adults currently use prepaid/pay-by-the-
minute prepaid cell phones today, a full 30 percent (including 25 million additional adults) appear to be
good candidates for the less expensive cell phone service, according to a new Opinion Research Center
(ORC) national opinion survey conducted for the New Millennium Research Council (NMRC) think tank.
With recession-squeezed American families trimming their household spending, the ORC survey is being
released as two major consumer groups -– the Telecommunications Research and Action Center (TRAC)
(http://www.trac.org/newsroom/releases/archives/2007/press_111308.html) and Consumer Reports
service-providers/cell-phone-service/overview/cell-phone-service-ov.htm) -- are urging cell phone users to
consider switching to the prepaid alternative from more expensive postpaid/contract-based cell phone
The new NMRC survey finding would put U.S. consumers in line with adults in other developed countries,
where prepaid cell phones typically account for a third or more of consumer phone use. So, why is
prepaid cell phone use in the U.S. so low, even among consumers who could save money by using it?
Allen Hepner, scholar, New Millennium Research Council, said: “At a time when Americans are
looking closer than ever at their family budgets, the New Millennium Research Council wanted to
know more about why the U.S. level of prepaid cell phone use is so much less widespread than in
other nations. What we found is that a