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The CEO Challenge for November 2009
Fix Your Business Model in 2010!
It’s that time of year again -- strategic planning and budgeting season. The end of a difficult 2009
and possibly a new beginning for your business.
What are you thinking about doing differently next year? Are you setting more ambitious revenue
goals, or are you trying to slash costs as much as humanly possible? Are you launching a new
product or service, or are you contracting your offerings? Will you fix small nagging problems, or
will you reinvent your entire business?
In September, I wrote a post about “Best of the Worst” companies – companies that took great
pride in their success during boom times and then went down the toilet when things turned
south. I then shared how “Best of the Best” companies thought differently about their business.
Now that it’s November, I’d like to challenge you CEOs with more Best vs Worst thinking. Today,
I’m talking about your business model and how you can change it this next year to evolve from
Best of the Worst (“BOTW”) to Best of the Best (“BOTB”).
THE BOTW BUSINESS MODEL
First, let’s look at some of the issues we typically find in a BOTW business model.
1. A BOTW marketing strategy is top-down rather than bottom-up, and it goes something like
this:
The CEO Challenge for November 2009 – page 2 of 5
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