Entry into India a Key Component of Carlson
Marketing Growth Strategy
New office opens in Mumbai; Kingfisher Airlines added to client roster
August 11, 2010 05:03 PM Eastern Daylight Time
MUMBAI, India & MINNEAPOLIS--(EON: Enhanced Online News)--Carlson Marketing, the relationship
building company, formally announced its expansion into India today with the opening of its first Indian office in
Mumbai on the strength of its relationship with client Kingfisher Airlines.
Jeff Balagna, president and CEO of Carlson Marketing Worldwide, is excited about the growth opportunities that
the market in India represents for loyalty marketing: “India is a key strategic focus for both Carlson Marketing and
our parent company Groupe Aeroplan. Our expansion to India is a testament to the global demand for services that
build stronger relationships and maximize the value customers deliver for our clients.”
Together with Groupe Aeroplan, Carlson Marketing is the world’s largest loyalty management company with offices
in 16 countries including the United States, Singapore, Malaysia, Australia, New Zealand, the Middle East, the UK,
Canada and now India. Carlson Marketing works with some of the best known brands in the world, including Coca-
Cola, Qantas, Procter & Gamble, Oracle, Exxon Mobil and RBS. The loyalty marketing company now adds
Kingfisher Airlines to its blue-chip client roster.
Anshu Sarin, general manager at Kingfisher Airlines, commented, “We have worked with Carlson Marketing
continuing to develop and differentiate the King Club programme in India for the last 12 months. We continuously
strive to deliver the best for our guests and King Club is a key vehicle for us. Carlson Marketing’s deep and
international loyalty and airline expertise made them a natural choice as a partner for Kingfisher.”
Carlson Marketing’s Mumbai office delivers a full suite of services in support of loyalty and relationship building
programmes including programme design, creative and digital marketing services,