ecomElectronics.com Increases Website Conversion Rates and Sales by 12.0%
with buySAFE Bonding
buySAFE, Inc., the leading provider of eCommerce trust and confidence solutions for online
merchants, and ecomElectronics.com, one of the top online providers of branded audio/visual
and consumer electronics, computer and computer accessories and photography equipment have
reported an increase of 12.0% in ecomElectronics.com’s website conversion rates since
implementing the buySAFE Bonding solution.
Arlington, VA and Brooklyn, NY (PRWEB) February 16, 2010 -- buySAFE, Inc., the leading provider of
eCommerce trust and confidence solutions for online merchants, and ecomElectronics.com, one of the top online
providers of branded audio/visual and consumer electronics, computer and computer accessories and photography
equipment have reported an increase of 12.0% in ecomElectronics.com’s website conversion rates since
implementing the buySAFE Bonding solution.
ecomElectronics.com conducted a highly sophisticated website conversion impact test, where 50% of the traffic
to their site experienced buySAFE and 50% of the traffic saw no buySAFE whatsoever. Controls were put into
place to ensure that return visitors had the same experience – with or without buySAFE - on their subsequent
visits. The A-B test took place over a multi-week period with over 42,000 website visitors participating.
The conversion impact test results were clear and convincing. When buySAFE was present, visitors to
ecomElectronics.com’s website were 12.0% more likely to become buyers than when buySAFE was not present.
ecomElectronics.com experienced a corresponding 12.0% increase in sales and an even greater increase in
profitability as all of the additional sales generated via the buySAFE solution were completely incremental (e.g.
no added spending on advertising) The positive impact of the buySAFE Bonding solution on
ecomElectronics.com’s business is significant.
“With the addition of buySAFE to our site, we have seen a dramatic lift in our