a What is the company’s mission? What are the products or services
offered, and what problem do they solve?
a Who is the ideal client? How many types of clients are in your
market? How many actors or players are in the market (suppliers,
clients, third parties if appropriate)
a How are you capturing clients and selling to them?
a What generates income? What are the price and sales conditions?
a What are your competitive advantages and how do they it fit with
your potential clients’ needs?
a Who owns the company? What advantages do they have
(experience, contacts, capital, education)?
a Who participates in the managing team (who is in charge of sales,
operations and administration )
a How much income will the company generate in 1, 2 and 3 years?
a How much money will the company spend in 1, 2 and 3 years?
How much will be spent on investment and how much on running
a How much money is the company raising? And under which
conditions? How many shares and what % of equity will be issued?
a Who is the contact person and how long is the offer valid for?
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Business Plan - Checklist
Convey critical messages to stakeholders.