Copyright 2009, Michael A. Stelzner
How Marketers Are Using
Social Media to Grow
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Social Media Marketing
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© 2009 Michael A. Stelzner
Letter from the author…
Hello fellow marketer;
Social media marketing is an engagement with online communities to generate
exposure, opportunity and sales. It seems that many marketers see the social media
frontier as the next marketing gold rush. Given the low cost of entry, many marketing
pros are doing more than just dipping their creative toes into this gold-laden water.
If you're in charge of marketing your business, you'll want to closely examine what's on
the following pages. My team turned over every rock, looking for the "not so obvious"
findings among this content-rich data.
We set out to uncover the "who, what, where, when and why " of social media marketing
with this report. Nearly 900 of your peers provided the kind of insight that previously
has not existed.
If you're pondering starting social media marketing, it's my hope that these findings will
help push you over the edge. If you're already onboard, feel free to examine what the
really experienced marketers are doing (and use this study to persuade others).
I hope you enjoy the report! Remember, the nature of social media is to "share," so if
you find value here, please let your peers know