Coca-Cola Joins with “We Are the World 25 for
Haiti” to Amplify the Message Behind the Music
For 24 hours, Starting Friday at 9 p.m. ET, Coca Cola Will For the First Time Devote Its Outdoor
Digital Advertising Network to a Single Cause: Raising Awareness for “We Are The World 25 For
Haiti”
Combined with Messaging to My Coke Rewards Members and Coca-Cola Fans on Facebook®, the Effort
Will invite 25 million People to Download and Donate
February 12, 2010 03:36 PM Eastern Time
ATLANTA--(EON: Enhanced Online News)--Twenty-five years ago, the iconic recording, “We Are The World”
generated millions of dollars to help ease suffering in Africa. With a contemporary version of the song being released
today to aid the victims of the earthquake in Haiti, Coca-Cola will be doing its part to support the cause.
“When we heard about Quincy Jones and Lionel Richie’s incredible plan to re-record ‘We Are the World 25 For
Haiti’ to benefit earthquake relief in Haiti, we knew instantly that Coca-Cola had to be involved and help however
we could,” said Katie Bayne, Chief Marketing Officer, Coca-Cola North America. “Spreading the word about this
great program is something we can do quickly and effectively by activating Coca-Cola’s powerful communications
network.”
Coca-Cola is joining forces with AEG Live, Group M Entertainment, Fremantle Media Enterprises, iTunes Store,
YouTube, and Visa to help amplify awareness for “We Are The World 25 For Haiti.” Beginning today Coca-Cola
will use a variety of assets to encourage millions of people across the United States to tune into the television
broadcasts of the “We Are The World 25 For Haiti” video and to visit www.WORLD25.org to download the song
and support those in Haiti. Downloads will also be available on iTunes, and through a partnership with YouTube, the
video will be viewable on the "We Are the World 25" YouTube Channel (www.youtube.com/wearetheworld).
Immediate donations will be made possible by clicking on the "Donate Now" button on YouTube or by do