How to Make Affiliate Marketing Work
As you probably know, affiliate marketing is the new Internet gold rush, and like
all previous gold rushes it's mainly the people selling the picks and shovels that
are getting rich.
You're much more likely to earn over $100,000 next year as a web designer
(assuming you're really good), a web hosting entrepreneur, or, best of all, a "web
marketing guru" than you are as one of the toiling legions of affiliate marketers.
Yet just as a few people managed to strike it rich panning for gold in California
around the turn of the 20th century, so a lucky few are doing the same thing
panning for affiliate sales on the Internet at the turn of the 21st. In any case,
"affiliate marketing" is one of the most often-searched-for keyword phrases
entered into Google. There are, it seems, hundreds of thousands of would-be
Internet marketers out there who want to know how to turn their time into gold by
joining the affiliate marketing rush. Consequently there are hundreds of websites
and "how to" books available nowadays on the subject. I'll give you the basics
briefly and you can then decide if this is something you may wish to delve into
Essentially, affiliate marketing means promoting a company's products on the Web
and receiving a commission for sales of those products (or for some other result,
such as getting them sales leads).
In the abstract it sounds like easy money. You set up a website, become an
"affiliate" for a product that seems like it has a good market, then run ads for
the product on your website. Then, whenever someone clicks on one of the ads and
buys the product, you earn a commission. Simplicity itself.
If you're not familiar with this way of making money on the Web, you're probably
wondering, "Okay, so how do I get to be an affiliate for some company's product?
And then once I'm an affiliate, where do I get the ads? And how do I get paid?"
Before I answer those questions let me share a dirty little secret about affiliate