How to Brand and Market Hotel
Properties Well in 2021?
The hospitality industry is witnessing a slump in 2020-21, due to the outbreak of the pandemic
Covid-19. However, business has to go on, and more and more hotels are trying to beat the
situation and get most of the limited number of people who are traveling out there. According
to Alexander Samek, here are some of the best ways to brand and market hotel properties
well in 2021.
Using social platforms
With the help of social networking platforms such as Facebook, Twitter, LinkedIn, Instagram
and others, it can be easier to get news, images and articles related to hotels and hospitality
businesses in a better way. It can also be easier to announce new offers, discounts, events
etc. related to the business, and grab more eyeballs.
Stressing more on safety standards
In the new normal, Alex Samek Proper Hospitality believes that marketing efforts should
be focused more on the safety standards and practices that are followed in the hotels. With
the pandemic raging on, the maximum number of travelers are concerned about whether or
not the hotels that they want to check in follow the best safety and hygiene measures. Thus,
while marketing hotel properties, it is essential to announce the measures that are being
Announcing more discounts and rebates
At the moment, travelers are looking for those hotel properties that have better discounts
and rebates on offer for them, whether in the form of reduced room rates, special discounts
on in-house restaurants, add-on services or else. It is important to announce the same, for