EKTIMIS Launches New Powerful Website With an Attitude Focused on One
Theme - Respect
EKTIMIS.com launches as a premiere online presence. The powerful new brand is focused on the
primary goal of reshaping thinking and attitudes. The brand is anchored around one central
theme - respect, a topic that is increasingly emerging as a cornerstone with issues such as race
relations and diversity.
Boston, MA (PRWEB) November 9, 2009 -- EKTIMIS, a new business brand focused on reshaping thinking and
shaping attitudes, launches its new web presence. With a vision to become a leading online destination for
personal, professional and family development, the EKTIMIS brand is anchored around a central theme - Respect.
The new website, EKTIMIS.com, features a body of literary principles, The Top Ten Laws of Respect, that
serves as a powerful development guide and a source of inspiration for individuals, families, working
professionals and organizations. A growing suite of products and services, built around these principles, are
offered as valuable resources and tools, including books on respect designed to reshape thinking, a growing
library of concise articles focused on practical subjects on respect, and an expanding collection of powerful and
engaging visual artifacts, respect-themed framed pictures created by the EKTIMIS team of sketch artists.
The new EKTIMIS website also features a link to a business section, EKTIMIS Respect in the Workplace, that
caters exclusively to organizations seeking a comprehensive solution to workforce diversity management and an
improved workplace culture (of respect).
The EKTIMIS brand is the creation of Niyi Taiwo, a continuous improvement expert with over 21 years of
experience working with Fortune 500 companies, governmental entities, as well as small businesses. He is the
author of the EKTIMIS Top Ten Laws of Respect as well as the new EKTIMIS Top Ten Laws of Respect book
series. He states, "The EKTIMIS brand was created to reshape people's thinking and to shape people's attitu