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Listening to music is great. Listening to music can be a past-time or easily just a form of entertainment.
Whether it is seeing a band live or listening to a recording, the experience is a pleasurable one which everyone
will always live to remember.
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1st Rule Of Promotion. Where Do I Start?
By Chris Riley
The Starting Point
(1) Never put on a live music night unless you know the alternative crowd and are into the live music
scene. Most people that start a regular night love that certain brand of music.
(2) Find a local pub that is known for its live music following.
(3) If you are under 18 find a church hall or community center. Function rooms are very cheap to hire
or even free at times.
(4) With pubs and nightclubs they don't usually give up weekend nights to first time promoters unless
you have proved yourself in the past.
(5) Monday or Tuesday are very good nights to start up as pubs/nightclubs are usually not that busy.
(6) Live music nights are usually run from 7.30 pm until 10/11pm. These are sometimes called early
shows. The club can then put on an early show and open up after.
Promotion Checklist
Use the following checklist to ensure you are organised:
(1) The venue is booked and the price has been agreed in writing.
(2) The bands are booked and understand the night's concept.
(3) The soundman and P.A is organised and price agreed.
(4) Flyers, Tickets and posters designed and printed.
(5) Promotional material distributed accordingly.
Web Site Promotion
Web Site Promotion ebook.
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(6) Budget calculated and allocated.
How to make your promotion stand out?
You will need at least 6 weeks to promote your event. Most venues are booked months in advance so
being organised is essential. Many events fail because they are poorly organised