Academy of Art University Advertising Grad is Behind A
Campaign of the Decade
TBWA\Media Lab Creative Director Jason Sperling, MFA ’98, has led Apple’s “Get a Mac” campaign since 2006
January 25, 2010 09:32 AM Eastern Time
SAN FRANCISCO--(EON: Enhanced Online News)--Adweek Magazine, the authoritative advertising trade weekly, has named
created by a graduate of the School of Advertising of the Academy of Art University as its top ad campaign of the last decade.
The campaign is the long-running “Get a Mac” effort for Apple, created by TBWA\Media Arts Lab. It includes over 60 TV comme
online ads that pit the somewhat nerdy “PC” character, played by actor John Hodgman, against the ultra-cool and popular “Mac,”
Jason Sperling, Creative Director at the agency, has supervised both broadcast and online executions for the campaign since its ince
Since then, the work has been widely praised and parodied, has won numerous top industry awards and has been credited with cha
Microsoft advertised its products.
“For Apple, the campaign managed the neat trick of making the brand look laid back and cool while it mercilessly skewered its rival
about the work, which headlined the publication’s naming of the “Best of the 2000s” special report. (For a look at the publication’s
Sperling, who earned his Masters in Fine Arts in Advertising from AAU in 1998, was profiled in the first edition of the Academy of
Alumni Journal, and his recent Adweek honor has been posted on the Academy of Art University Newsfeed blog. He taught gradu
Advertising courses from 1995 to 2000.
“We’re thrilled for Jason, and delighted that his unique contribution to advertising history has recorded yet another industry accolad
Stephens, President of the Academy of Art University. “His accomplishments not only serve as an inspiration to advertising creative
are an indication of the level of talent and professionalism that we’ve come to expect from our School of Advertising.”
About Academy of Art University, San Franc