Keep Your Marketing Content Focused and Relevant
When you put together content for your blog or an article or even an ad, you need to have a clear vision about who you are addressing and what
points or call to action you are going after. Here's various tips to help you keep your content focused and on target.
Keep it on subject.
If you say in your headline or title that you are going to discuss about a certain company and then you never mention that company in the article or
video, your viewer won't find any value in your message and may even get angry with you.
Keep it brief.
Scrolling through lengthy material to find the content you promise does not appeal to many people. It is advisable to convey your message in as many
words as are required and no more. If you're not adding value or telling some extremely entertaining or fascinating story, no one will continue reading.
The most effective approach is to keep what you need to say down to a bare minimum of words.
Keep it simple.
Simplicity is beautiful, even in marketing. After all, the more elaborate you become in your content, the more distracting it is. There is a limited amount
of information that people can process at one time. The key to successful prose is to make sure that one objective rules your content.
Keep it specific.
When you keep "on topic" and "brief" the additional ingredient is to make a specific message or call to action. What specific message or call to action
are you trying to create? There should only be one, and it should be clearer than a bell.
Keep it compelling.
The entire reason you are producing content is to compel people to act in response to your call to action. Yet compelling content is easier said than
done. It may seem somewhat vague to suggest to you to "keep it compelling". By following the points laid out in this article you create compelling
content. When you do this, you will find that the marketing content is on target and useful.
About the Author
Randy Myers is an expert at coaching people how to build their Netwo