How Effective Is Online Advertising
Advertisement is the best tool in the hands of the entrepreneurs to introduce their product to the market and to the prospective buyers. Earlier,
advertisements were confined to news papers, television, posters, and distribution of pamphlets. With the invention of computers and the Internet, the
concept of advertisement has been redefined. This is because now it is more effective and has more viewers. In fact, it has added to the benefit of
both the entrepreneurs and the buyers.
In the print and other Media, there is limited scope for providing the full description of the product. But, in online advertisement, full description of the
product can be given. In online advertisement, the visitor to the website is given important leads so that he can interact with the manufacturer. Of
course, FAQs are available to answer the queries. But, in spite of FAQs, if any points require further clarifications, he can contact the manufacturer
immediately. This leads to quick decisions being taken by the visitor. The potential buyer can get the information on the spot; he can interact even
while he is travelling. This interaction may lead to taking a positive decision of purchase. The decision can be conveyed online.
It is easy to remember the website address than remembering the telephone numbers. Remembering digits is difficult when compared to remembering
words. That is human psychology. By advertising online, people will remember the brand name much better and that leaves an imprint in their mind.
This advantage is not available in any other form of advertisement.
The print media has limited scope. People read the news paper once and they forget what they read. So, the expense on advertisements is not
commensurate with their effectiveness. On the other hand, electronic media like television are quite expensive because payments to the producers,
actors, and anchors are quite expensive. So, this investment is also not commensurate with