The Ultimate Article Of Internet Marketing
The following are some of my best trade secrets. Please only use them for Good.
This article has been developed as an internet marketing how-to for entrepreneurs and small businesses who make up 95% of businesses, yet are
currently underserved by the professional search-marketing industry, and are often poorly self-served due to lack of expertise and time.
A successful internet marketing program almost always beings with
It's important to find out which of your services people are looking for, and in what quantity they are searching for them. One of the most popular free
tools to see how many searches per month there are for your keywords is Yahoo's Search History tool Remember that as Yahoo only holds about 25%
of the market share for total searches (Google is about 55% and MSN is about 15%) so the actual number of searches for most terms is really about
4x the numbers you will see.
There are many search terms that you can show up for in search engines that are less competitive and costly than others (usually the less obvious
terms that people haven't found), although they are just as likely to convert the searcher to a customer of yours. The more of these terms you can find
for your keyword list, the better your whole search marketing campaign will be in cost and effectiveness.
While developing your list of terms and search volume, it is important to note that many search volume numbers given are "over the radar" the real
quantity of searches is much less. It is important to have accurate numbers so you can proportionately distribute your efforts to showing up for search
terms -- rather than spending hours trying to show up for a term that very few people are in reality actually looking for. To find more accurate data, you
can either keep multiple months of data on hand and compare for discrepancies, or you can use MSN AdCenter's daily search volume tool to also see
un-natural spikes in search volume.
It is also important to note that so