Edmunds.com Marketing Breakthrough Award
Presented to Ford
April 01, 2010 10:33 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Edmunds.com, the premier online resource for automotive
information, today presented Ford Motor Company with the first annual Edmunds.com Marketing Breakthrough
Award. The award was presented at the New York International Auto Show.
“Ford’s image has improved by leaps and bounds in the past year because the company has supported good new
products with deft marketing,” commented Edmunds.com CEO Jeremy Anwyl.
Edmunds.com selected Ford for its award because of a number of key image-enhancing moves:
l Ford put its new cars into the driveways of consumers and let them build buzz about their driving experiences.
l Ford distanced itself from the other Detroit-based automakers when it realized that the general public was
turned off by the image of domestic automakers begging for bailout money.
The Edmunds.com Marketing Breakthrough Award is provided annually to a vehicle, company or activity that
created significant buzz, displayed out-of-the-box thinking, enhanced the positive perception of a brand and/or
increased consumers’ consideration of a brand.
This year’s runners-up were:
l Hyundai, whose Assurance Program met the needs of an economy-wary public.
l The United States government, whose Cash for Clunkers program was the talk of the town and generated
approximately 125,000 new car sales.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts
and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first
automotive information Web site. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car
pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is
the most-read automotive enthusiast