1 6 S t . O l a f M a g a z i n e
HEN HEATHER SCHEIWE ’04 ENTERS
a coffee shop, she’s usually thinking
about more than the house blend of
the day. She’s looking at the artwork
hanging on the walls, the student with her
nose buried in a novel or the girl scribbling
in a notebook. Scheiwe wants to discover new
creative voices for Alive Magazine, a publica-
tion for young women that began as a senior
project while she was a student at St. Olaf.
Three years ago, Alive was a magazine prototype created
by Scheiwe as part of her individualized major through the
St. Olaf Center for Integrative Studies. Today it is a 501(c)(3)
nonprofit company, with a print run of 1,000 copies per
issue distributed in 28 states three times a year, a website
(alivemagazine.org) and submissions coming in from young
women around the country. Recent issues have included let-
ters from volunteers working in a Bolivian orphanage, an
interview with two 14-year-old girls about their experiences in
Prague and advice to college-bound students, as well as original
artwork, essays and poetry. The magazine represents not only a
creative outlet for young writers and artists, but also the blend-
ing of Scheiwe’s own Christian and feminist perspectives.
“Every young woman has a God-given story to tell and
deserves a safe place to question, explore and share what makes
her fully alive,” says Alive Magazine’s mission statement.
Every woman has a God-given story to tell,
says Heather Scheiwe ’04, a writer and editor
who created Alive Magazine to allow women
a chance to creatively shape their identities.
BY TOM VOGEL
PHOTOGRAPHS BY TOM ROSTER
W i n t e r 2 0 0 7 1 7
HEATHER SCHEIWE ’04
JENNIFER DOTSON ’05 IN
THE MINNEAPOLIS OFFICE
OF ALIVE MAGAZINE.
Scheiwe’s desire to provide girls and women
a creative outlet is inspired, in part, by her con-
cern about how materialistic, superficial media
messages are affecting young women’s lives.
Her own struggles with identity, body image
and faith set the groundwork