MARKETING SERVICES AGREEMENT
THIS MARKETING SERVICES AGREEMENT is made as of April 11, 2005 between DNB FIRST,
NATIONAL ASSOCIATION, a national banking association with an address at 4 Brandywine Avenue,
Downingtown, PA 19335 (“DNB”) and TSG, INC., a Pennsylvania business corporation with an address at
P.O. Box 156, 1212 Scott Road, Unionville, PA 19375 (“Service Provider”).
A. DNB does not presently have sufficient staff to provide all of the “Marketing Services” referred to
below for itself.
B. Eli Silberman, the principal of Service Provider, is uniquely situated to assist DNB with the Marketing
Services because of his marketing industry knowledge and experience, and his knowledge of DNB.
In consideration of the premises and mutual obligations contained herein, and intending to be legally
bound, the parties hereto agree as follows:
1. Marketing Services . Service Provider shall consult with and assist DNB in developing a
branding strategy for the purpose of successfully differentiating DNB’s products and services. To achieve
that goal, Service Provider shall provide the following services:
(a) Provide a comprehensive analysis of DNB’s product and service offerings, competitive
position and customer profiles, including interviews with selected samples of customers of DNB and other
(b) Consult with and assist DNB’s management in establishing strategies for branding
based on the foregoing analysis and research;
(c) Assist DNB with marketing, public relations and customer relations strategies to
implement the new branding strategies.
(d) Provide DNB with ongoing creative supervision and copywriting support.
The foregoing services shall produce the deliverables, and be consistent with, the documented discussions
DNB and Service Provider have had to date, and shall be subject to such performance measures for each stage
of performance as the parties shall identify prior to commencement o