Marketing Trends for 2020 and Beyond

Today, very few brands are successful if they do not have an established online presence. This year, new trends in digital marketing and tools will come to the fore, and you need to adapt them to stay ahead of the competition. Read on to know more. https://advdms.com/blog/marketing-trends-for-2020-and-beyond/

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Advanced Digital Media

We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.

Google search result marketer knowledge panel featured snippet user

About ADMS

Advanced Digital Media

Google search result marketer knowledge panel featured snippet user

Marketing Trends for 2020
and Beyond
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
As a website owner, you are likely
aware that new trends in digital
marketing are always waiting just
around the corner. We can assure
you there are internet marketing
trends for 2020 and beyond that
you will definitely want to stay on
top of. The pace of new marketing
disruption never slows down.
Disruptive innovation in both
marketing and software forces
online companies to evolve within
a whole new economy of best
practices. While it might be
challenging to keep up with all the
new trends, learning from
innovative digital marketing
campaigns and techniques can 
often bring about new
opportunities.
1. Get Familiar with the Term 
“Zero-Click Results”
This is the result when Google provides
an answer to a search query with an
automated snippet. Google is beginning
to generate its own answers when it
displays search results. Organic search
results are in hot competition for the
user’s attention.
Search results are now the result of
knowledge panels, videos and featured
snippets. As such, there will be a
growing decline of organic traffic that
results from top-performing
keywords.
Zero-click SERPs are becoming more
competitive. On search results pages,
users find their answers displayed
directly. The information satisfies the
user, and they do not have to search
any further if they choose not to. The
challenge is now for SEO
professionals to remain effective in
their marketing efforts. To do this,
SEO professionals will have to master
optimizing themselves to page 1 of
the search results.
2. Improve Your Keywords for
Featured Snippets
Take a closer look at your best ranking
keywords and optimize them in the
hopes of winning a featured snippet.
You can use tools like SEMrush and
Ahrefs to check current organic
rankings and determine if any of your
keywords are displayed in featured
snippets. Google tends to populate rich
snippets from a marketer’s top 10
keyword rankings.
3. Optimize Google Sitelinks
Sitelinks are those links shown right
below the description of a snippet.
These links point to other relevant
pages on a website. Google shows them
when it deems they are useful to the
user. This also enables site owners to
create direct internal links to relevant
pages.
4. Use Schema Markup When
Necessary
Schema markup should be an
additional tool wherever and
whenever you think appropriate. This
aids Google in understanding what
your content and pages are all about.
Google will also assign a star rating to
your organic search results, which can
increase your credibility among users.
5. Sign Up for Google My Business
My Google Business is still a viable option
for gaining traffic in branded searches.
It’s easy to sign up and then verify your
Google listing. This can also help your
listing in Google Maps. Remember, it all
matters. This is especially true when
considering that most people search for
products and information via their cell
phones. They are looking to buy now, and
knowing your location can influence their
buying decision.
6. Do Social Media Marketing
Social media channels are hardly new
trends in digital marketing in
comparison to some others mentioned
here, but their importance bears
repeating, as it is ever-growing.
Optimize your social media accounts
by appearing in knowledge panels.
A knowledge panel is one that
appears in an information box when
a person searches Google for people,
organizations, or other things listed
in its knowledge graph. It provides a
quick snapshot of the information
available on a topic.The information
provided in a knowledge panel comes
from numerous sources across the
Web. 
This can also inspire your company
and marketing team to become a
subject matter authority. Google’s
knowledge panel can display all of
your business information in one
condensed location.
7. Invest in Virtual and
Augmented Reality
Virtual and augmented reality will
also play an important role in future
content marketing. VR allows users
to completely immerse themselves
in a video experience. This can be an
amazing way for users to engage
with potential customers.
As you are probably starting to realize,
there is a plethora of opportunities to
learn about new marketing trends and
SEO tools that can send more business
through your company’s front door.
It’s not easy because SEO never sleeps.
However, the right professional web
design services can get your business
up to speed and taking its rightful
place in Google search results.
At Advanced Digital Media Services,
we have a team of SEO experts who can
handle all the work for you so you can
concentrate on running your business.
info@advdms.com
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