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TERRY GODDARD
Attorney General
Firm Bar No. 14000
CHERIE L. HOWE
Assistant Attomev General
State Bar No. 013??8
1275 West Washington Street
Phoenix, Arizona 85007 -2997
Telephone:
(602) 542-7725
Facsimile:
(602) 542-4377
Consumer@azag.gov
Attorneys for the State of Arizona
I'IICHAEL
(. JEANEg
[lerk of the Superior Court
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cv2009-03531
Case No.
COMPLAINT FOR INJUNCTIVE
AND OTHER RELIEF
(Unclassified
Civil)
IN THE SUPERIOR COURT FOR THE STATE OF ARIZON,A,
IN AND FOR THE COUNTY OF IVIARICOPA
STATE OF ARIZON A, ex rel., TERRY
GODDARD, Attorney General,
Plaintiff.
v.
LARBY AMIROUCHE. individuallv. and
ROBERT THOMAS NORTON and'JANE
DOE NORTON, husband and wife, d/b/a
AMIR and SANCHEZ
NUTRACEUTICALS, LLC ; NATURE' S
ACAI BERRY;
NATURESACAI BERRY.COM:
NATURE'S BEST ACAI BERIiY: and
SIMPLECLEANSER LLC: and
AMIROUCHE AND NORTON. LLC. AN
Arizona limited liability company,
Defendants.
For its complaint, Plaintiffi the State of fuizona upon the relation of Terry Goddard,
Attorney General
('the State"), alleges as follows:
INTRODUCTION
Larby Amirouche, Robert Thomas Norton, and Amirouche and Norton, LLC,
("Defendants"),
advertise and sell various "nutritional supplements"
over the internet under
the names Amir and Sanchez Nutraceuticals,
LLC, Natures Acai Berry, and SimpleCleanser
-l-
www.courthousenews.com
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LLC, among others. The State alleges that the Defendants used deceptive and misleading
advertising and sales practices
that resulted in consumers being charged for products and
services that they did not request or agree to pay for. The Defendants' practices violated the
Arizona Consumer Fraud Act, Arizona Revised Statutes
("A.R.S.") 44-1521et seq., pursuant
to which the State is