eLearning - An Effective Way to Build Sales Skills
by Linda Richardson
The expression "Don't throw the baby out with the bath water"
holds a warning for those thinking about eLearning. The
power of eLearning as a vehicle for learning and skill
development is unparalleled. eLearning provides access to
learning that in other circumstances might be totally
inaccessible. eLearning has the potential to be the educational
equalizer — fast, up-to-date, and effective. In addition, it
provides immediate access and does not take users away from
their clients or desks for large blocks of time.
But even though eLearning satisfies many needs of today's
learners, it still is not meeting everyone's expectations.
Why isn't eLearning achieving its extraordinary potential?
We feel there are three key factors:
1. The quality of much of the eLearning available has
been disappointing. Much of the product is no more
than "page turning," similar to what is found in
electronic books. With a few exceptions, electronic
books are a poor excuse for a good hard-back or
soft-back book or training materials because
electronic books lose the training impact.
2. Often there has been no strategy for successful
implementation, promotion, or feedback.
3. The over-hyped, over-promised Silicon Valley dream
has contaminated almost everything connected with a
But if we let the dust of the imploded dot.com eBusiness
model blur our vision to the enormous potential of eLearning,
we will deprive ourselves and our learners of the most
important learning resource available to them. There have
been few real revolutions in learning, but eLearning is certainly
one of them.
By creating the right vision of eLearning, training departments
can lead the way. They can use eLearning as the vehicle for
continuous learning, improvement, reinforcement, and self-
and managerial coaching. There is a lot of good content
available. The key is to create the best eLearning training
methodology. It is not the c