4 JCC Association of North America
There’s always room for improvement.
(The hard part is figuring out how to get there.)
In 2007, our Benchmarking Project
helped JCCs improve services and
operations — from maintaining financial
stability to building Jewish community.
Just one of the ways we made this a year of
defining excellence for JCCs — and helping
them get there.
has always balanced
change and tradition.
Through a complicated and often challenging
balancing act, the Jews have survived for thousands
of years and—60 years ago—achieved their own
state once more.
At JCC Association, we also
balance change and tradition,
looking for different and
innovative ways to carry on our
Our goal is always to help JCCs engage their
communities, but we’re continuously trying to reach
that goal through new efforts and initiatives.
Those programs and services fall into four
We act as conveners for the JCC Movement, and
in 2007 we organized some remarkably pioneering
meetings along with our customary conferences.
We imagine and create extraordinary JCC
programs for all age groups to enjoy, and 2007 saw
the 25th anniversary celebration of our oldest—JCC
Maccabi Games—and the beginnings of our newest—
an adult engagement program called Journeys, from
the Mandel Center for Jewish Education.
We provide expertise, grants, and consultation to
help JCCs deal with day-to-day operations, and one
of our most successful initiatives—JCC Excellence:
the Benchmarking Project—came to fruition in 2007.
And we inspire Jewish journeys—in our staff, in our
volunteers, in our service men and women in the
armed forces, and in our JCC community.
We did all this in 2007, just as we have for many
years before, and hope to do for many years to
come. We balanced change and tradition, giving
JCCs new ways to continue to inspire and connect
with their communities.