How Social Media Is Helping Businesses During the Pandemic

The COVID-19 pandemic has closed many businesses, while others continue to struggle to survive. Fortunately, with the help of social media, some businesses can recover. Different social media platforms have also taken it upon themselves to find ways to aid small businesses in this time of crisis. https://advdms.com/blog/how-social-media-is-helping-businesses-during-the-pandemic/

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Social Media Business Social Media platform small Business Facebook feature Instagram video

About ADMS

Advanced Digital Media

Social Media Business Social Media platform small Business Facebook feature Instagram video

How Social Media Is
Helping Businesses 
During the Pandemic
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
The COVID-19 pandemic has left
multiple economies in ruin
worldwide. Commerce has come to
a halt in many communities, and
businesses are barely surviving, if
they do at all. More establishments
are closing by the day, and most
businesses need all the help they
can get to weather this crisis.
Why Is Social Media Important
for Businesses During COVID-19?
For most businesses, social media
has become a small ray of hope.
Different social media platforms like
Facebook and Instagram became
online channels for businesses to
communicate and to reach out to
their customers virtually in a time
where physical interaction is often
minimized, if not completely
forbidden. 
During this pandemic, it is critical
that every channel available to
businesses be utilized and
maximized, including social media.
What Are the Benefits of Social
Media During COVID-19?
Many wonder how companies
benefit from social media during the
pandemic, and there are many ways.
For one, social media is a way for
businesses to save up money; it’s a
cost-effective platform for them to
market in a time when most
companies are having financial
problems.
Apart from this, social media
platforms have taken it upon
themselves to create innovative
ways to help businesses during this
crisis. Here are some examples of
the new features of different social
media platforms aimed at helping
businesses during COVID-19:
Facebook Launches Shops
While online sales have been
around on Facebook for quite some
time, it hasn’t really taken off as
much as it did during the pandemic.
Apart from the already existing
Facebook feature, Marketplace, it
has launched another feature
geared toward e-commerce, called
Facebook Shops.
While Marketplace is devoted to
personal item sales, the Shops
feature is built for businesses to
create an online store on Facebook
and Instagram for free. Here, your
company can curate which items
you want to feature, tell your brand
story to users, and connect with
customers through WhatsApp,
Messenger, or Instagram Direct for
customer support. 
According to Facebook, they are
continuously improving Facebook
Shops to include other features,
such as live shopping and loyalty
programs.
Instagram Creates Support
Small Business Stickers
Another feature that has taken the
social media industry by storm are
Instagram stickers. With a lot of
small online businesses and
startups showing up on Instagram,
the company has a new feature: the
support small business sticker for
stories.
With this feature, users can mention
the small business that they like on
their story and give their followers a
preview of the account. By tapping on
the sticker, users are then diverted to
the Instagram page of that business.
This way, brands can stay more
connected to their customers who in
turn can help promote them to new
potential customers. For businesses,
this serves as a good marketing tool to
increase brand awareness and to
amplify new opportunities for growth.
YouTube Helps Businesses Make
Videos
Even before the pandemic, creating
quality video content hasn’t been
easy, given that most do not possess
the required skills or the budget to
hire someone who does. It’s more of
an issue now, since most businesses
cannot even conduct in-person
shoots.
In order to help content creators with
their messaging and communication,
YouTube has released its Video
Builder Tool, which allows small
businesses to create video content for
free. These short videos can then be
shared to YouTube or used in a
YouTube ad campaign. Also, videos
made through the Video Builder Tool
are integrated with the Google Ads
platform and will be shown to
relevant viewers.
Navigating through the current
pandemic is a considerable challenge,
especially for small businesses. As
such, everyone has been trying their
best to pitch in and help in any way
that they can, including these social
media platforms.
At Advanced Digital Media Services,
we are also committed to providing
the help that you need to get back on
track. We offer several affordable
social media marketing services that
can greatly aid your recovery and
rebuilding. We would love to be your
partner!
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