Perfume Market Share, Revenue, Drivers,
Trends And Influence Factors Historical &
Forecast Till 2025
The global Perfume Market is expected to grow with a CAGR of 3.9% throughout the forecast period to reach
USD 40.9 billion, by 2025, according to a new report released by Million Insights. Increasing focus on personal
care and rising demand for premium and high-end fragrance are fueling the market growth. Further, the
increasing popularity of these products among millennials is supplementing the online sales, which in turn
proliferate the market growth.
Rising consumers’ purchasing power and their increasing spending on personal care have positively affected
the market growth. Manufacturers are focusing on product innovation and unique branding strategies to
boost the sales of their products. Owing to this, the mass product segment is likely to grow with a CAGR of
3.8% over the forecast period. Further, increased consumer spending has led to a rise in demand for the
premium segments. Considering the increasing demand for the premium segment, manufacturers are focusing
on the innovative product launch. For example, Victoria Secret introduced premium products such as Vanilla
Lace, Bombshell and VC Rush in India in a price range of USD 18 to 25.
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Women held the largest market share, in 2018 with over 60%. Women in the United States buy a new
perfume every month as opposed to men who purchase 1-2 times on average in a year. However, the
introduction of innovative and new fragrances has positively boosted sales among men.
Perfume Market Report provides in-depth analysis of industry by production, share, size,
Demand, Proposition, Development, Opportunities, Growth, Economic Trends,
Technologies Research, Segmentation, Key Futuristic, Investment Feasibility, Major Key
Players, SWOT analysis and Forecast.
The online segment is projected to grow with a CAGR of 3.9% ove