eBay Announces First-Ever Rewards Program
with eBay Bucks
Free to Join and Open to U.S. eBay Account Members, eBay Bucks Offers Consumers 2 Percent Back on
Most Items Purchased Through the Site with PayPal
August 13, 2010 01:10 PM Eastern Daylight Time
SAN JOSE, Calif.--(EON: Enhanced Online News)--eBay (NASDAQ:EBAY), the world’s largest online
marketplace and leader in mobile commerce, today announced the launch of its first-ever rewards program: eBay
Bucks. Any eBay shopper who resides in the U.S. and is a registered member of eBay.com is eligible to participate
in the eBay Bucks program. eBay Bucks offers consumers 2 percent back on most items purchased through the site
with PayPal.
With access to the largest supply of merchandise of any online shopping site, consumers can earn eBay Bucks for
most purchases made both on ebay.com and through smart phone devices using eBay mobile applications. The
amount of eBay Bucks earned is calculated in real-time. When it’s time to redeem, the eBay Bucks certificate is
automatically applied to the customer’s purchase.
“We’re giving eBay’s most loyal shoppers something special in return – money to spend on eBay,” said Lorrie
Norrington, president of eBay Marketplaces. “eBay Bucks Rewards Program is free to join and easy to use,
providing customers with even greater value when they shop the great selection and deals on eBay. With redemption
rates well above industry average for comparable loyalty programs, eBay Bucks is a big hit with both buyers and
sellers on eBay. It’s seamless, simple and rewarding.”
Once consumers enroll, each qualifying purchase will automatically earn eBay Bucks, which accumulate during each
calendar quarter, or every three months. An eBay Bucks certificate is then issued and consumers have 30 days to
redeem their eBay Bucks towards purchases with PayPal on eBay.com.
For the past year, eBay has been piloting eBay Bucks with select U.S. customers. On average, consumers enrolled
in eBay Bucks spent five times more on e