Trade Show Booth: Design and Materials
If you are going to invest your time and money to take your product or service to a tradeshow, you want an exhibition booth which is eye catching and
comfortable for your visitors. Your booth needs to standout amongst the hundreds of other exhibitors so customers notice you and it needs to be
comfortable so customers who do notice you stick around to learn more about your product or services.
Selecting the correct booth materials, fixtures and stands is important. Your products and company's story need to be displayed on the very best stage
that you can afford. How do you achieve the very best? You make a plan of what you want to achieve and you hire a professional exhibition company
to design the exhibition stand and select the best possible fixtures, furniture and equipment. Short cuts are not an option, hire a professional.
A professional tradeshow design company will help you to plan a functional booth which allows you, your staff and customers to manoeuver around it
easily and also a booth which is an attractive and professional showcase for your products or services.
Depending on your budget, you can have the exhibition booth designed and built from scratch or you can use pre-designed modular booth walls and
fixtures. A good exhibition design company will be able to recommend the best booth materials which they will know from experience are sturdy, light
weight, easy to assemble and good looking.
An exhibition design company will be familiar with be best modular options and the best materials for a custom made booth. The design professional
will know the trade show venue and any special booth requirements the venue may have. You are an expert in your business but likely have very
limited knowledge of how to design and build a great exhibition stand, so leave those decisions to the specialists. You can better use your time
designing the sales message and preparing your staff to do the best job possible to present your product or services once you get to the trade sh