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CARL’S JR. PUTS ENTIRE COUNTRY BREAKFAST IN A BURRIT
Wrap Your Hands Around A Big Country Breakfast Burrito
10.29.2008 – CARPINTERIA, Calif. – October 29, 2008 – Starting today, anyone who
loves a hearty meal in the morning but is pressed for time has a tasty new option:
the Big Country Breakfast Burrito at Carl’s Jr.®. Offering the down-home flavors of a
complete country breakfast wrapped in a flour tortilla for portability, the Big Country
Breakfast Burrito features eggs, crumbled bacon and sausage, diced ham,
shredded cheddar cheese, hash rounds and a generous ladle of sausage gravy, all
wrapped in a warm flour tortilla.
"This is no ordinary breakfast burrito," said Brad Haley, executive vice president of
marketing for Carl’s Jr. restaurants. "It's an entire country breakfast in the palm of
your hand. Hungry breakfast customers can get eggs, all three breakfast meats,
hash browns and sausage gravy in a portable burrito that can easily be eaten on the
go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once
they get their hands on it."
The latest addition to the breakfast menu at Carl’s Jr. is part of the “Breakfast As Big
As Our Burgers” advertising campaign that launched with the Monster Breakfast
Sandwich in July. The new commercial for the Big Country Breakfast Burrito, titled
"Not Much," was created by Mendelsohn|Zien Advertising, the agency responsible for
the edgy, iconic ads both the Carl’s Jr. and Hardee’s® brands are known for.
The Big Country Breakfast Burrito is available for $2.69, or $4.49 for a combo, which
includes hash rounds and coffee. Prices may vary.
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About Carl's Jr.
ABOUT CARL'S JR
Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What
began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international
organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly