Apple iPad Tablet to be Tested in New Rutgers
Mini-MBA Digital Marketing Executive Education
With Apple’s Help, Innovative Technology Becomes Integral to Executive Certificate Program at
Rutgers, The State University of New Jersey
April 26, 2010 07:34 AM Eastern Daylight Time
NEW BRUNSWICK, N.J.--(EON: Enhanced Online News)--Each student enrolling in the new Mini-MBA: Digital
Marketing Executive Certificate Program this summer at Rutgers, The State University of New Jersey, will receive
an Apple iPad tablet, but it’s not intended to be a shiny new toy offered as a gift just for participating. Rather, the
iPads will be an integral part of the 12-session program, customized with Apple’s help to provide a new dimension
to executive education in a field that is defined by technology.
Rather than offering the program online, the Rutgers Center for Management Development (CMD) is seeking to
merge the benefits of in-person classroom learning with the power and flexibility of digital technology. Rutgers faculty
are working with Apple to customize the iPad for use in the course, and with programmers to develop apps specific
for each of the 12 three-hour modules.
“The Digital Marketing Mini-MBA is a perfect course to pilot since it is designed for marketers who have an interest
in learning and exploring the latest digital technologies, and for technical managers seeking to expand their role in
marketing,” said Eric Greenberg, a CMD faculty member who is program director of the digital marketing mini-
The 36-hour course will be taught by both Rutgers faculty and leading practitioners from around the world. Module
topics include digital marketing strategy; social media marketing; real time research and response; mobile marketing;
online PR; digital brand management; understanding the new digital consumer; measurement and “ROI” (return on
investment) of digital marketing; digital innovation models; and digital transformation.
“We are hoping that both faculty and students will discov