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Choosing Between Free and Paid Vehicle Tracking
By Kent Stabler
The advent of cheap (and even, in some cases, free) GPS tracking systems has revolutionised how
the general public move from point A to point B. The days of paper maps are regarded as numbered by
many. However, GPS has far more applications than acting as mere electronic maps and GPS tracking
has become an important business tool in fleet management. Vehicle tracking enables fleet managers
to keep a close eye on the exact location of all their vehicles and also allows them to gather
information on how the fleet is operating, optimum routes and even incidences of speeding.
Recently Google and Locatea.net have thrown a new ingredient into the mix – free GPS tracking.
Google has launched ‘Latitude’ – a free access system showing participants their exact (to within a few
metres) location on the planet and the location of all their friends and family who sign up to the system.
More of an extension of their highly successful ‘Google Earth’ package, Latitude is a fun way of
keeping in touch with friends and family, but it doesn’t really have a practical application in the
business world. The same is true of Locatea.net, which gives an accurate portrayal of the locations of
everyone who wants to be involved in the programme. And herein lies the problem with free vehicle
tracking systems. They are really more of an addition to social networking collectives and do not as
such have a practical application as a business tool. Free vehicle tracking is also voluntary, so it’s easy
to exclude yourself from the