Schema markup may be a structured data format that uses a vocabulary recognized by search engines to explain what a web page is about. Along with simplifying the analysis that search engines perform on web pages, schema markup also enables pages to rank for different types of “rich” results. Schema markup can add significant value from an SEO perspective. Using Schema will increase clicks. you can also create the markup yourself by referencing its profile or page on Schema.org. If you would like help getting started with SEO? If yes then it is best to connect with the experts of an SEO company in Avon, CO.