Ski Vacations Have A Brighter Future
Some 20 percent less people took ski holidays this year than two years ago, but as the world comes out of recession the skiing industry are optimistic
that the 2010/11 season will see a return to the slopes from people who have been cautious with their money recently.
It could have been worse this year, but luckily early snow saw some of the Colorado resorts open in early October - the earliest for 40 years - while
over in Europe the Pyrenees had high snowfall in early November - benefitting both French ski holidays and Andorra.
But while the weather may have been on the industry's side, the long, deep recession in both Europe and Northern America still saw a drop in the
number of people taking to the slopes.
For many people ski holidays are a luxury item, while the family summer vacation is seen as much more of an essential item for expenditure, and while
economies are coming out of recession many people have concerns about their own job security or the state of their business.
This is particularly relevant for the skiing industry - the recession was caused by a banking crisis and a disproportionate number of people who took
skiing holidays in recent years worked in the banking and finance industries - often spending between four and eight thousand Euros on the trip and
spending freely while in the resorts during their French ski holidays, in Andorra, Switzerland, Colorado and Canada.
And the lack of free spending Brits compared to recent years was noticeable, and keenly felt in the upmarket Aspen and Swiss ski holiday resorts, as
London and New York's economies were impacted most by the financial crises sparked off by the failures of investment banks.
Normal spend level tourists from Britain were thinner on the ground too, not just because of their economy, but many of the European ski resorts are in
the Eurozone, and Sterling had crashed against the Euro, with the cost of Italian, Andorra and French ski holidays costing more for British skiers once
they were at their resort