BrightCom Telepresence and Video Conferencing ROI Emphasized by Icelandic
Volcano Ash Cloud
BrightCom officials agree disruptions in air travel from the Icelandic volcano ash cloud are one of
the many reasons telepresence and video conferencing can help businesses and organizations with
consistent productivity in times of emergency.
Huntington Beach, CA, April 21, 2010 --(PR.com)-- Recent reports of telepresence and video
conferencing sales are forecasted to reach $2.7B by 2015. While this research continues to show the
telecommunication technologies' increasing popularity, eruptions of the volcano under Iceland's
Eyjafjallajokull glacier and its release of an ash cloud also demonstrates the value of the telepresence and
videoconferencing as a back up plan for businesses with delayed communication and productivity.
Over the last six days over 17,000 flights were disrupted causing millions of people to be stranded by the
volcanic ash cloud covering most of Northern Europe.
British Prime Minister Gordon Brown said the ash cloud had created “the biggest challenge to our
aviation transport network for many years,” and European officials said the disruption was worse than
that caused by the Sept.11 attacks.
Among frustration and fatigue, further obstacles for many travelers included an instant increase in prices
for hotel and train tickets.
Officials from BrightCom, the performance leader in integrated telepresence and video conferencing
solutions, believe that the recent event adds to a long list of reasons why businesses should rely on
telepresence and video conferencing systems not only as a way to communicate and collaborate on a daily
basis with a global workforce, but also as an emergency option if an in-person meeting cannot be
“Natural and man-made disasters are inevitable and lines of communication will be obstructed,” said Bob
McCandless, CEO of BrightCom. “Events such as 9/11, the earthquake in Haiti, and epidemics like
SARS and H1N1 show how businesses and organizations can be affect by air tra